Privacy Policy

At FWE MERCH, we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website and make a purchase.

We operate in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

We collect information about you to process your orders and provide a smooth shopping experience. This data falls into two main categories:

Personal Data You Provide Directly

When you make a purchase, create an account, or contact us, we collect the necessary details to fulfill your request:

  • Identity Data: First name and last name.

  • Contact Data: Email address, shipping address, billing address, and phone number.

  • Financial Data: Payment details. Please note that all transactions are processed securely through our third-party payment gateways (such as Stripe or PayPal). We do not store your raw credit card information on our servers.

Data Collected Automatically (Cookies & Tracking)

When you browse our shop, our hosting platform (Squarespace) automatically collects certain information about your device and behavior using cookies. This includes:

  • Your IP address, device type, operating system, and web browser.

  • Pages you view, products you click on, time spent on pages, and items added to your shopping cart.

  • Referring URLs (how you found our website).

2. How We Use Your Data

We use your information legally and transparently to run our business. Specifically, we use it to:

  • Fulfill Your Orders: Process your payment, pass delivery details to our fulfillment partners, and send you order confirmations or tracking updates.

  • Provide Customer Support: Respond to your emails, questions, or issues regarding your order.

  • Improve Our Store: Analyse aggregate visitor data to optimise our website layout, product selection, and general shopping experience.

  • Legal Compliance: Meet our legal, accounting, and tax obligations in the United Kingdom.

3. How We Share Your Data

We do not sell your personal data. We only share the minimum necessary information with trusted third-party service providers who help us operate our business:

  • Squarespace: Our e-commerce platform, which hosts our website and securely processes your data.

  • Fulfillment Partners (Inkthreadable): Because our products are printed and shipped on demand, we securely share your name, shipping address, and order details with Inkthreadable (based in the UK) so they can manufacture and ship your items.

  • Delivery Couriers: Your contact and shipping details are shared with postal services (such as Royal Mail, DPD, or USPS) to deliver your order to your door.

  • Payment Gateways: Your payment details are sent directly to our secure payment processors to authorise your transaction.

4. Cookies Policy

Our website uses cookies—small text files placed on your device—to help our store function properly and to help us understand how visitors use the site.

Types of Cookies We Use

  • Functional & Required Cookies: These are strictly necessary for Squarespace to securely run our website. They allow you to log into your account, add items to your shopping cart, and check out securely.

  • Analytics & Performance Cookies: These cookies collect anonymous data on how visitors interact with our shop (e.g., which pages are most popular). We only deploy these cookies if you accept them via our cookie banner.

Managing Cookies

You can choose to block or delete cookies through your web browser settings. However, please be aware that disabling essential cookies may prevent you from using key features of our website, such as completing a purchase.

5. Data Storage and Security

Your data is stored securely through Squarespace's protected database systems, which utilise industry-standard firewalls and SSL encryption.

We retain your personal data (such as order history) only for as long as necessary to fulfill the purposes we collected it for, including any legal, tax, or accounting requirements.

6. Your Rights (UK GDPR)

As a resident of the United Kingdom, you have specific legal rights regarding your personal data:

  • The right to access the personal data we hold about you.

  • The right to rectification if any of your data is inaccurate or incomplete.

  • The right to erasure (the "right to be forgotten"), meaning you can request that we delete your personal data, subject to legal overrides (like UK tax laws requiring us to keep transaction history).

  • The right to restrict or object to the processing of your data.

To exercise any of these rights, please contact us using the email address below.

7. Contact Us

If you have any questions about this Privacy Policy, your data, or how to exercise your legal rights, please contact us at: